“Achieve the greatest result, the most cost effective way possible”

A successful sale is testimony to a great marketing plan. Our comprehensive market analitics enable us to avoid the guess work and save unnecessary expense on sources that don’t statistically rate in our market. Buyers looking for property must sort through a lot of information and visual appeal is their most efficient criteria for selection. For this reason we take great care to ensure your property is presented at its best. Our agents have the expertise to advise you on your property’s features and how to enhance its appeal. Additionally, we invest in the resources, tools and technology required to realise the full potential of your property to maximise your first few weeks on the market

Signboards

A For Sale Stockboard is erected in front of the property. As part of the Osborn George brand, we are able to create a photo style signboard that is unique to our community.Our boards are designed to be showcased so we let the pictures do the talking. Your home will be clearly identifiable by all who pass by.

Window Card, Brochures & Promotional

Given to every buyer that comes through your home, our professional brochures are designed to give all the information on your home to the buyer, and will keep at the top of mind throughout the campaign. Same can be said for our Direct Mail pieces also. Designed to talk to the neighbours – the best PR candidates we know – who live around your home. They tend to sell the area to people they know and are often responsible to push buyers to higher prices during the campaign. After all it’s in their best interests for you to sell the home for a great price.

Print

Optional (at cost)

Our newspaper advertising is our emotional medium. We work on the theory less is more. Gorgeous photography and only the essential information is provided to generate immediate correspondence between buyers and our agents. While we connect with a lot of buyers we find significant local buyer enquiries originate from newspaper advertising and much of those buyers are already emotionally connected to the area, if not the property.

Digital

Our newspaper advertising is our emotional medium. We work on the theory less is more. Gorgeous photography and only the essential information is provided to generate immediate correspondence between buyers and our agents. While we connect with a lot of buyers we find significant local buyer enquiries originate from newspaper advertising and much of those buyers are already emotionally connected to the area, if not the property.

Social

Tailored unique design to showcase your home. Social media integration & content updates to drive traffic to our site’s current listings. Guaranteed social reach on Facebook, Instagram, Our team are here to help share content on clients accounts. Demographic and specific paid Facebook ‘boost’ campaigns available.

Our Marketing Strategy

Having the right marketing strategy is critical in achieving the best result for your property.

The key areas of our strategy include:

• Internet advertising in TOP SPOT on domain.com.au which is exclusive to this office for Raymond Terrace & Medowie properties. This marketing tool ensures that your property will remain in top position online for the most important part of the marketing campaign.

• Additional Internet advertising on domain.com.au which will include Elite Priority Placement providing prominent listing position and additional images.

• Internet advertising on osborngeorge.com.au which will include a feature property advertisement.

• Internet advertising on realestate.com.au which can include a Premiere property placement to provide prominent positioning.

• A3 printed office window display.

• Digital office window display.

• Osborn George For sale sign installed at premises.